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Last post made by: pyung99 on Yesterday, 03:32 AM

Yep, the rumors are true. AMD does indeed intend to do away with the ATI name, eliminating the "ATI Radeon" co-branding the company has steadfastly maintained since its acquisition of ATI. The firm briefed us on its plans late last week and explained several factors influencing its decision.

As one might expect, a major motivator is the fact AMD plans to introduce a range of new products incorporating both AMD microprocessor technology and a Radeon graphics tech on the same chip. The first fruits of the CPU-GPU "Fusion" initiative are slated to arrive soon. "Ontario," which will combine two copies of the low-power "Bobcat" CPU core with Radeon graphics, is slated to ship before the end of the year. The more powerful "Llano" APU, which mates quad Phenom II-class CPU cores with presumably a more capable GPU, is scheduled for the first half of 2011. Obviously, the combination of the firm's CPU and GPU technologies into single-chip products could create some consumer confusion, if folks were to continue to think of AMD and ATI as separate entities—especially if the ensuing marketing messages emphasize the benefits of CPU-GPU integration.

Furthermore, AMD tells us it feels confident in making this change right now because its graphics business is "on a roll," having surpassed rival Nvidia in discrete graphics shipments last quarter, according to analyst estimates, and having secured high-profile design wins with the likes of Apple. Also, the chastening of Intel via its settlement with the FTC gave AMD some extra assurance that the expansion of its brand into graphics wouldn't hurt its relationships with major PC makers.

Of course, such decisions aren't made without market research, and AMD shared a snippet of its internal research on this topic with us. We think it's worth relaying verbatim, in the form of a handsome corporate PowerPoint slide:



The long and short of it is that, according to AMD's own survey results, consumers savvy enough to know something about discrete graphics cards tend to know the Radeon name, they tend to like AMD, and they don't mind seeing the AMD name on graphics cards once they realize AMD merged with ATI. The folks at AMD read those results as "permission" to jettison the ATI brand name.



The plan, then, is to replace "ATI Radeon" and "ATI FirePro" with "Radeon" and "FirePro", along with a sprinkling of AMD corporate identity. The badges you see above will be used for systems with discrete Radeon and FirePro graphics cards. The lower row omits the AMD logo, so PC makers shipping Intel-based systems will be able to avoid the oil-and-water combo of Intel and AMD branding, if they wish.

If you just bought an "ATI Radeon" and are proud of that fact, fear not. Existing products, including the Radeon HD 5000 series, will not be renamed. Instead, AMD says the first products to carry the "AMD Radeon" label will be introduced later this year.

The first "Fusion" APUs will participate in the radically simplified "Vision" branding that AMD introduced last fall. That program, when introduced, consolidated a ridiculous constellation of separate badges and stickers for pre-built PCs and laptops into a much smaller number. AMD apparently intends to further consolidate under the Vision banner going forward, although those badges seem to multiply like guppies, so we wouldn't place any large bets on things getting straightforwardly simpler. For one example, look no further than the "ATI Eyefinity" technology; that will be re-branded as "AMD Eyefinity" and otherwise kept intact.

Interestingly enough, the corporate "Fusion" branding program will be coming to an end, as well. The Fusion name apparently won't carry over into APUs, believe it or not.

source:
http://techreport.com/

What do you think of this move?

Last post made by: NDeangiver on Aug 31 2010, 12:10 AM

With YouTube set to launch a new movie service, Google will be adding 400 full length movies to the site to get the ball rolling.

The new YouTube section, www.youtube.com/movies, is offering films ranging from horror titles, such as Night of the Living Dead, to ‘classics’ such as The Clan of the Cave Bear and even Bollywood hits.



The move comes after YouTube sealed deals with Sony Pictures and UK Service Blinkbox that charges from £1.99 for the rental of movies and TV shows, will see about 165 films made available for free.

‘This is one of many efforts to ensure that people can find all the different kinds of video they want to see, from bedroom vlogs and citizen journalism reports to full-length films and TV shows,’ said the YouTube head of video partnerships, Donagh O’Malley.

‘We hope film lovers enjoy the range of titles in this free library, whether catching up on a mainstream hit or delving into the vast archive of classic films from decades past.’

Although the films on offer include include some varied titles, don’t expect the latest blockbusters to be available, most titles fall into either “classic”, “arthouse” or “cult” categories.

Via BGR
http://www.boygeniusreport.com/2010/08/27/google-adds-400-full-length-videos-to-youtube-catalog/

Last post made by: Spacebunny on Aug 28 2010, 09:55 PM

Garming the GPS manufacture has announced a product recall that effects a number of devices in its Nüvi line of GPS devices.

Garmin are saying batteries are to blame and have the potential to over heat when used in certain Nüvi GPS devices with a specific PCB (printed circuit board) design.



The recall involves 1.25 million of its GPS devices , 750,000 of which have been sold in the United States.

Only a select range of Garmin devices are affected. They include Nuvi units bearing the model numbers 200W, 250W, 260W, 7xx and 7xxT – xx in this case being two digits. Garmin has set up a site where you can check whether your Nuvi device fits the bill; US and Canadian customers can also contact Garmin at 866-957-1981.

Via Toms Guide
http://www.tomsguide.com/us/fire-burn-hazard-warning-nuvi,news-7867.html

Last post made by: Spacebunny on Aug 28 2010, 09:54 PM

At least this was the gist of Dr. Ben Carter’s presentation during the 24th National Meeting of the American Chemical Society. In it, the scientist from the University of Liverpool unveiled dry water.


It’s basically H2O encased in silica particles that keep it in a solid state. The saving the world bit comes when dry water is used to trap carbon molecules that exacerbate climate change.

Testing has already revealed dry water does the job thrice as fast as ordinary water.

On top of this, dry water mixes well with maleic acid to produce succinic acid which is commonly used in consumer food products. Despite its game-changing potential however, it might take a while before dry water is applied to industrial processes.

Dr. Carter is still testing his creation to find out whether it can work for different emulsions, mixing two unblendable substances with greater ease and energy-saving efficiency.

In case this bit of news is making you thirsty, hold on. It’s not like you can bring a pocketful of powdery dry water somewhere parched and expect to rehydrate with it. Dry water isn’t meant for drinking, at least for now.

via Telegraph.co.uk
http://www.telegraph.co.uk/science/science-news/7964109/Scientists-create-dry-water.html

Last post made by: NDeangiver on Aug 31 2010, 12:15 AM

not sure where to put this exactly but im sure Admin will find a place... so here goes...


Distrowatch... news and links to download OS's and other interesting articles and tid bits... Enjoy!


http://distrowatch.com/weekly.php?issue=20100816#released



DistroWatch News

Last post made by: oceanbreeze on Aug 17 2010, 07:47 PM